Originally posted at: http://feedproxy.google.com/~r/JeffbullassBlog/~3/5WFEcstaP-w/
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According to the U.S. Small Business Administration, start-ups and small scale businesses should set aside at least 7%-8% of gross revenue for digital marketing.
For a company that is just establishing itself in the market and which barely makes enough money to stay afloat, even this sub-10% investment may be very high.
But foregoing digital marketing to save finances isn’t an option. After all, digital marketing is the only way you’ll get yourself noticed by prospects and set the stage for successful sales.
It then become…
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